We are sometimes asked at the boutique if we ever have sales. The quick answer is no, except for our annual Summer Swim Sale and the occasional flash sale which we blast to our email subscribers.

The reason is this: I design with the intent of producing limited edition small runs of timeless classics. My concept is to create the Heirlooms of the Future. My collections revolve around the principles of investment shopping, quality over quantity, and special pieces that elevate the everyday.

Many contemporary brands operate on a seasonal cycle that creates waste by constantly marking down previous seasons in favor of new merchandise, thereby devaluing previous purchases.

I view my line as one continuous evolution of style. New prints and silhouettes integrate with previous collections. “Older” styles never appear out of date, as they are designed to be instant classics that only gain value as time unfolds.

When you purchase a Candice Held original, you are investing in your wardrobe (and yourself!)

Pictured: Ebony silk scarf dress with hand silk screened “Summer Sky” print at Mercedes-Benz Fashion Week Spring/Summer 2008 in Los Angeles.
Only a handful of dresses left in this collectible style!

To create something exceptional, your mindset must be relentlessly focused on the smallest detail.

— Giorgio Armani

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